Xiaohongshu Marketing Malaysia — Connect with Local Influencers
We help brands in Malaysia grow on Xiaohongshu (RED) through influencer marketing, authentic recommendations, and social-first campaigns.
Connecting with Young Audiences On Xiaohongshu
Our Xiaohongshu agency in Malaysia works with KOL & KOC creators to deliver authentic product recommendations, lifestyle storytelling, and local market penetration.
- Leverage KOL & KOC reviews to influence purchase decisions
- Localized content for Malaysian audiences
- End-to-end campaign management from briefing to reporting
- Proven track record with lifestyle & retail brands
What We Do with Xiaohongshu Marketing Malaysia
Boost brand exposure, build trust, and drive conversions through store visits, authentic reviews, and influencer collaborations.
Do You Know Xiaohongshu Has
2,529,932 Users in Malaysia?
Xiaohongshu Malaysia User has a rapidly growing user base of 2,529,932 in 2023? This vibrant community presents a golden opportunity for brands to connect with engaged and enthusiastic consumers.
XiaoHongShu Marketing Workflow
From planning to posting, KOL & KOC content that reaches young audiences.
Step 1
Plan & Create Campaign
We design the campaign, choose suitable Xiaohongshu KOLs/KOCs, and plan content direction.
Step 2
Visit & Shooting
Creators visit stores or test products, filming authentic lifestyle content.
Step 3
Editing & Review
Content is edited and shared with the brand for feedback before posting.
Step 4
Posting & Track
Posts go live on Xiaohongshu, and we track exposure, engagement, and sales impact.
Engaging Short-Form Content
Short and engaging video format resonates with Malaysian audiences.
High Purchase Intent
High purchase intent & trust factor driven by user-generated content.
Massive Local Potential
Over 50% of Malaysian Chinese users on XHS – a massive potential market.
Proven by Top Brands
Established brands like Lazada & AirAsia leverage XHS successfully.
Why XHS for Malaysia?
Xiaohongshu is booming in Malaysia, with young, purchase-ready audiences driving growth in lifestyle, F&B, beauty, and retail brands.
XiaoHongShu Creators Portfolio
Lifestyle and store visit content on Xiaohongshu that connects brands with young consumers.
Connect with Local Audiences on XiaoHongShu
From KOL collaborations to lifestyle campaigns, we help Malaysian brands build trust, awareness, and conversions on Xiaohongshu.
Frequently Asked Questions
Quick answers on account management, creator partnerships, and content promotion.
Xiaohongshu influencer promotion leverages content creators to produce authentic, high-quality posts or videos, enhancing brand visibility, credibility, and engagement with your target audience.
We offer store visits, product reviews, original posts or short videos, topic-based campaigns, and event coverage. All formats can be customized to align with your brand objectives.
Ideal for F&B, beauty, retail, lifestyle, travel, and local brands that aim to build trust, credibility, and audience engagement through authentic content.
Influencers are selected based on brand positioning, target audience, content style, engagement rates, and past performance to ensure precise audience targeting.
Available formats include image-text posts, short videos, live streams, topic challenges, and interactive content. Formats can be combined to maximize impact and reach.
Short-term campaigns generally last 1–2 weeks, while long-term partnerships can be planned monthly or quarterly to ensure sustained visibility and audience engagement.
Influencers personally experience the product or service. All content is created naturally, maintaining credibility and compliance with Xiaohongshu community guidelines.
Campaign success is assessed through metrics such as views, reads, likes, comments, saves, shares, and conversion rates, providing brands with comprehensive insights.
Yes, content can be tailored in terms of themes, filming style, pacing, and creative direction to reflect your brand identity and campaign objectives.
We require brand and product information, campaign objectives, content requirements, budget, and timeline to design the most effective promotional strategy.
Costs vary depending on influencer reach, content format, posting frequency, and campaign duration. Transparent, customized quotations are provided based on brand needs.
Contact Inno Visual Media with your brand and campaign requirements. We will develop a tailored Xiaohongshu influencer promotion plan and manage the entire process to ensure professional execution and measurable results.