Xiaohongshu KOL & KOC Campaigns
Boost your brand with authentic local recommendations and influencer collaborations.
Connecting with Young Audiences On Xiaohongshu
We match your brand with the right creators, manage campaigns from start to finish, and make sure every post drives trust, traffic, and sales.
- Leverage KOL & KOC reviews to influence purchase decisions
- Localized content for Malaysian audiences
- End-to-end campaign management from briefing to reporting
- Proven track record with lifestyle & retail brands
What We Do in Xiaohongshu Marketing
We connect brands with creators, manage campaigns, and ensure quality content that drives real results.
Store Visits & Experiences
Real on-site experiences to showcase your brand and connect with local customers authentically.
KOL/KOC Matching
End-to-end KOL/KOC matching and coordination to ensure content aligns with your brand strategy.
Content Monitoring
Strict review process to ensure content quality, brand guidelines, and platform compliance.
Product Recommendations
Curated product recommendations aligned with your brand objectives and market trends.
Brand Training
Educational sessions and resources to equip creators with brand knowledge and skills.
Performance Tracking
Data-driven tracking and analysis to measure and optimize campaign results.
Do You Know Xiaohongshu Has
2,529,932 Users in Malaysia?
Xiaohongshu Malaysia User has a rapidly growing user base of 2,529,932 in 2023? This vibrant community presents a golden opportunity for brands to connect with engaged and enthusiastic consumers.
Xiaohongshu Workflow
We handle your Xiaohongshu campaigns from planning and shooting to posting and tracking to boost your brand.
Step 1
Plan & Create Campaign
We design a customized Xiaohongshu campaign plan that fits your brand and target audience.
Step 2
Visit & Shooting
Creators visit your store or try your products, capturing authentic lifestyle photos and videos.
Step 3
Editing & Review
Our team edits and refines the content, then reviews it to ensure quality, compliance, and brand alignment.
Step 4
Posting & Track
We publish on Xiaohongshu and track performance data to optimize exposure, engagement, and conversions.
Engaging Short-Form Content
Short and engaging video format resonates with Malaysian audiences.
High Purchase Intent
High purchase intent & trust factor driven by user-generated content.
Massive Local Potential
Over 50% of Malaysian Chinese users on XHS – a massive potential market.
Proven by Top Brands
Established brands like Lazada & AirAsia leverage XHS successfully.
Why XHS for Malaysia?
Xiaohongshu is booming in Malaysia, with young, purchase-ready audiences driving growth in lifestyle, F&B, beauty, and retail brands.
XHS Creator Portfolio
Showcasing creator campaigns from matching, compliance, training to review
Connect with Local Audiences on Xiaohongshu
From influencer collabs to citywide campaigns, we help Malaysian brands win trust and visibility on Xiaohongshu.
Frequently Asked Questions
Get clear answers about our services, results, and how we help brands succeed in Malaysia.
We use data-driven selection combined with market expertise to match your brand with influencers whose audience, style, and credibility align perfectly with your target market, ensuring effective collaborations.
We provide tailored solutions including in-store experiences, detailed product reviews, influencer content creation, and full campaign management designed to achieve maximum visibility and conversion.
We manage the entire process for you, from coordinating shipments to ensuring influencers receive and properly experience your product in time to create authentic, high-quality content.
Yes. We provide a full content review process before publication, allowing you to approve and ensure all materials align with your brand tone, values, and key messaging.
Our team monitors every step of the process, from briefing to final posting. We enforce strict quality control to ensure that content is both genuine and impactful for your audience.
We deliver comprehensive performance reports covering impressions, engagement, conversions, and audience insights, helping you understand the ROI and guiding future improvements.
We have a vetted backup pool of influencers ready to step in immediately, ensuring that your campaign proceeds as planned without disruptions or delays.
If you are in beauty, F&B, lifestyle, travel, or parenting, XiaoHongShu is highly effective. We have extensive experience in these sectors and proven results to back it up.
Yes. We offer quarterly and annual partnership programs to maintain consistent brand presence, strengthen credibility, and drive sustained results on the platform.
Certainly. We have successfully executed campaigns for multiple Malaysian brands, achieving significant increases in reach, engagement, and sales. Case studies can be shared upon request.
Yes, we work with all sizes of campaigns, from single-post collaborations to multi-influencer, multi-phase campaigns, ensuring each project is executed to the highest standard.
Absolutely. We provide strategic input on messaging, creative direction, and campaign timing to ensure that influencer content integrates seamlessly into your overall marketing efforts.