- October 23, 2025
- 9:48 am
From Creator to Media Founder (2025): How Aunt Shuang Built Malaysia’s One-Stop TikTok & Xiaohongshu Agency
Who is Aunt Shuang?
Aunt Shuang is the founder of Inno Visual Media Malaysia, a Kuala Lumpur-based creative agency specializing in TikTok Marketing Malaysia, Xiaohongshu, and influencer-driven video marketing. Known for her authentic storytelling and creator-first approach, she built a bridge between brands and audiences — helping Malaysian businesses thrive in the era of short-form video and live commerce.
1｜The Beginning: When a Camera Became Her Voice
Before there was an agency, there was a story.
And that story began with a creator — Aunt Shuang — whose love for Malaysian culture, food, and daily life inspired thousands.
Her journey started with her YouTube channel, Aunt Shuang in Malaysia, and later expanded across Instagram @shuang.lydia, TikTok @auntshuangofficial, and Xiaohongshu 爽姨在大马 — platforms where she shared real Malaysian moments, from hidden eateries to heartfelt stories of cultural connection.
Her content resonated deeply with both local and international audiences.
“I don’t just film food,” she once said. “I film how people connect over it.”
That authenticity became her trademark — and eventually, her foundation for entrepreneurship.
2｜From Storytelling to Strategy: Seeing the Bigger Picture
As her platforms grew, brand owners began reaching out:
“Can you help us create videos like yours?”
“We want to start on TikTok, but don’t know where to begin.”
Those questions became her calling.
She realized there was a gap — brands wanted visibility, and creators wanted guidance.
So she founded Inno Visual Media Malaysia to connect both worlds with strategy, empathy, and creativity.
Unlike most agencies focusing purely on ads, her approach centered on authentic video storytelling, tailored for Malaysia’s evolving digital landscape.
She understood that real stories sell better than polished ads — and audiences crave honesty over perfection.
3｜Building Inno Visual Media: A Creator-Led Agency
When she established Inno Visual Media, her goal wasn’t to build a company — it was to build a community.
“I want brands to feel heard, and creators to feel respected.”
The agency started small — a few freelancers, borrowed cameras, and late-night editing sessions. But with passion and purpose, it grew into one of Malaysia’s leading video production and short-form content agencies.
Her leadership remains hands-on — from scriptwriting to editing — ensuring that every piece reflects authentic local culture and human emotion.
4｜Riding the Wave: TikTok & Xiaohongshu Marketing Malaysia
As TikTok Business Malaysia and Xiaohongshu became major forces in the Malaysian market, Aunt Shuang’s agency was already at the forefront.
Inno Visual Media developed comprehensive solutions:
TikTok Shop & Live Integration – bridging commerce and storytelling
Xiaohongshu Marketing Malaysia – crafting lifestyle narratives for modern brands
Influencer Collaboration & Management – building authentic creator-brand partnerships
UGC-Based Content Creation – turning user stories into brand assets
She saw how Malaysian brands struggled to build trust, and how creators wanted partnerships that respected authenticity.
That’s where Inno Visual Media Malaysia stepped in: helping brands connect with creators through storytelling, not just sponsorships.
Today, her team crafts cross-platform campaigns combining TikTok marketing Malaysia, Xiaohongshu marketing Malaysia, and influencer collaboration Malaysia, turning creators into brand storytellers that audiences genuinely trust.
(reference: Malaysia SME Digitalization Grant)
5｜A Day in Her Shoes: Leadership with Heart
You’ll rarely find Aunt Shuang sitting behind a corporate desk.
She’s often on set — camera in hand — or brainstorming campaign ideas with her creative team.
She teaches young creators how to:
Stay genuine even when content is sponsored
Build a personal voice that feels natural
Balance “viral” trends with meaningful storytelling
Her quote that defines her leadership:
“Good content doesn’t shout — it whispers truth.”
6｜Signature Projects: Creativity That Converts
One of Inno Visual Media’s strengths lies in its video production Malaysia expertise — the ability to turn concepts into cinematic short videos optimized for TikTok, Reels, and Xiaohongshu.
Inno Visual Media has executed projects that merge storytelling with sales:
TikTok Campaigns doubling brand awareness within 3 weeks
Xiaohongshu Lifestyle Content that sparked cross-border interest
Influencer-Driven Live Streams generating record engagement rates
Her collaborative campaigns often feature cross-platform creators from TikTok, Instagram, and YouTube, including her own presence across
👉 @shuang.lydia on Instagram
👉 @auntshuangofficial on TikTok
👉 Aunt Shuang in Malaysia YouTube Channel
From lifestyle brands to F&B and beauty startups, Inno Visual Media Malaysia’s video production Malaysia services are trusted by clients who want emotionally engaging visuals that drive results.
Her campaigns often merge video production with influencer collaboration Malaysia, ensuring every project feels both artistic and commercially effective.
7｜What Makes Aunt Shuang Different
| Core Trait | Description |
|---|---|
| Empathy-Driven | She creates for people, not algorithms. |
| Cross-Cultural Understanding | Bridges Chinese, Malay, and Muslim audiences authentically. |
| Creator-First Approach | Builds relationships, not transactions. |
| Hands-On Leadership | Always in the creative process, never detached. |
That’s why Inno Visual Media Malaysia is more than a marketing agency — it’s a movement of authentic voices.
8｜Vision 2025–2026: Where Creativity Meets AI
Aunt Shuang envisions the next chapter of content marketing:
AI-assisted video production that enhances human storytelling
Cross-border influencer partnerships in ASEAN
Brand education for Malaysian SMEs entering the creator economy
“AI can make editing faster,” she says, “but it can never replace empathy.”
9｜Connect With Aunt Shuang
Want to collaborate or learn from her journey?
📍 Visit Inno Visual Media’s contact page
📺 Watch her latest videos on YouTube
📱 Follow her behind-the-scenes on Instagram, TikTok, and Facebook
🧧 Explore her storytelling series on Xiaohongshu
10｜Frequently Asked Questions (FAQ)
Q1: Who is Aunt Shuang?
Q2: What services does Inno Visual Media offer?
Q3: Where is Inno Visual Media based?
Q4: How can brands collaborate with Aunt Shuang?
Q5: What makes Inno Visual Media unique?
11｜Conclusion: The Heart Behind Inno Visual Media
Aunt Shuang’s journey isn’t just about success; it’s about purpose.
From her humble start filming street food to leading a national-level creative agency, she proved that real stories still matter.
Through Inno Visual Media, she built not just a business — but a community.
A place where creativity meets commerce, and empathy meets excellence.
“Every brand has a story worth telling — it just needs the right storyteller.”
(link suggestion: TikTok Marketing Malaysia 2025: Shop + Live Integration Guide)
Still have questions? Reach out via WhatsApp or check our Contact Page to talk directly with our KL team.
If you’re ready to take your content marketing to the next level in Malaysia, let’s talk.
📍 Inno Visual Media
N-28-1, N-28, 2, Jalan 3/93a, Warisan Cityview, 56100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
📞 Phone/WhatsApp: CLICK NOW
⏰ Opening Hours: Mon–Fri, 10:00 AM – 7:00 PM
👉 Contact us on WhatsApp now for a free strategy consultation.
👉 Or fill out our Contact Form.
- October 23, 2025
- 9:48 am